Europe’s Best is a company that makes and distributes frozen fruit and vegetables. I won their business with a series of ads, the most successful of which was voted TVB’s Best in Category Award for Branded Products A family has dinner in a kitchen. We see the ease with which the frozen vegetables are made before Mom, Dad and Son sit down to eat. Mom and Son watch with some alarm as Dad hoovers his vegetables like a hungry child, after which he pushes his steak around his plate like a petulant child, until Mom says sharply, “Jack. Eat your steak.” The spot ran on CTV.
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"It's like putting your brain in"
