Simplify and Focus is the first order of business.
Don't plan on doing everything - plan on doing one thing very well. "Underdo your competition" is a unique statement, but they make a very good case for it, as we will discuss.
What exactly IS your problem?
Once upon a time, most of us started our business because there was a need - either we had a need, or someone else around us had a need. I don't mean just a need for money. We found something that met a need, became passionate about it, and built a business around it. It might be programming, nutritional supplements, multimedia, online marketing, but whatever it was, it convinced you that it was a viable the answer to some problem.
Are you still focused on solving that problem?
There is a saying among Christians: If you feel far away from God, you're the one that moved. If you feel displaced or far away from where you started in your business, maybe you have moved. Maybe you need to revisit the original problem and restructure your business products and services so they are back in alignment with the problem.
